Transart is a SaaS systems developer and business solutions provider. With over 21 years in the market, it now has clients in over 35 countries through its integrated solutions such as ERP, SFA, WMS, CRM, BI, and more. Its client portfolio includes both developing firms and renowned companies such as Heineken, Mars, or A&D Pharma.
Task
Developing a strategy aimed at bringing in high-level decision-making leads in the B2B environment.
Transart went through a process of rethinking the main website, as well as the development of those dedicated to its products: ERP, WMS, SFA.
A pivotal moment in which our team began to leave its mark on the project. One of the challenges was to develop a strategy aimed at bringing in high-level decision-making leads in the B2B environment.
Technical communication was the first challenge we encountered in the optimization process.
Site Restructuring – The website was restructured, along with the content and the way of communicating the benefits that Transart offers to its clients.
Development of 3 New Websites – Starting from 2017, we began to develop and promote 3 new websites. These individually present Transart’s solutions for ERP, SFA, and WMS, along with their benefits. The main company website still emphasizes integrated solutions.
Effective Organic Positioning – Transart holds hundreds of positions on the first page for hundreds of specific keywords. Their number increases from year to year.
PPC – PPC campaigns have led to the exposure of the Transart brand, as well as the registration of valuable leads.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.