Farfetch is a luxury fashion online platform that connects shoppers with a wide range of high-end fashion products from boutiques and brands worldwide. Founded in 2007 by José Neves, Farfetch operates as an e-commerce marketplace.
Task
Increase revenue on the Romanian market.
By zeroing in on high-performing creators and top leading Romanian fashion Influencers, the company planned to nurture a strong community of influential fans who share their brand affinity with engaged audiences. The main goal is to increase revenue on the Romanian market.
We worked with creators of all sizes; the program deploys creators on multiple social media platforms but focuses primarily on Instagram & TikTok creators who can reach an audience in the 18 – to 40-year-old age range.
As an extra incentive for their audience, FARFETCH gives each creator an affiliate link to offer their followers a 10% off at checkout.
We create an influencer strategy to nurture a strong community of loyal fans for the brand, using Product Integration, Storytelling, and Micro and Macro-Influencer Activation. The influencer’s unique voice and connection with their followers shape the success of a BRAND. Finding “Voices” that align with the brand’s values, and resonate with the target audience is our passion.