The passion for education and the enthusiasm to help as many teachers, students, and parents as possible, led to intensive research and gave the client the impetus to turn hard work and inspiration into a rapidly expanding online store.
Task
The business began to stagnate, and it was time for a change!
A highly specialized business with a complicated target audience that is always up-to-date with the industry’s regulations and new developments.
At first, we were a bit hesitant, The entire activity was based on offline conversions through old-school methods such as roll-ups and presentations. While these actions were sufficient in the past and the business was doing well, the online environment has now changed the game, even for niche audiences. The business began to stagnate, and it was time for a change!
Since the client was skeptical about the power of online marketing, we started with SEO only.
– The first interactions and conversions did not take long, and significant growth was recorded in the first two months.
– After the first online transactions, our client gained confidence in the online environment.
– We started to approach other channels as well, such as Google Ads (formerly AdWords) campaigns and email marketing campaigns.
– Later on, we applied regular campaigns and posts on Facebook.
Adapting quickly based on changing market dynamics and audience behaviours, using the right data and leveraging AI technology, we enhance the results by delivering highly targeted, relevant, and engaging content. Our team harnesses the power of artificial intelligence to supercharge a brand’s online presence.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.
From social media to websites, digital branding strategies shape how audiences perceive, engage with, and connect to a brand. Crafting a consistent brand image across various online platforms establishes a strong and memorable digital identity that resonates with the target audience, fosters trust, and drives brand loyalty.