Tesa – With a history of over 120 years in the international market, the tesa brand is one of the leading manufacturers of adhesive tapes and related solutions with utility in the fields: of aviation, maritime, automotive, electronics, and home appliances and the list goes on to solutions for end consumers and craftsmen.
Task
The main goal of the campaign was to generate leads, increase the number of potential new customers.
Taking into account the fact that the tesa.ro website, intended for the local market, is a presentation website in the form of an online catalog, one of the main challenges was to identify the right marketing strategy and elements for the promotion to have an effect both online and offline.
The main goal of the campaign was to generate leads, increase the number of potential new customers and gradually increase their number with the high objective of increasing the number of conversions to retail stores.
Optimizing the website to increase visibility among potential customers.
Prioritized optimization of solutions suitable for different social contexts.
Increase visibility in google.ro organic search results.
Increase the number of leads to the websites of partners who sell tesa products.
Adapting quickly based on changing market dynamics and audience behaviours, using the right data and leveraging AI technology, we enhance the results by delivering highly targeted, relevant, and engaging content. Our team harnesses the power of artificial intelligence to supercharge a brand’s online presence.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.