Famous worldwide Luxury Furniture brand present in Europe, Asia and USA.
The company, which was founded in 1948, is successful without an online presence, with a philosophy of franchising in Italy and worldwide, TV, and Outdoor. Until 2010, Chateau d’Ax had a strategic and very well-structured way of promotion but only through television – calling on personalities from the world of film, music, and showbiz in general.
Exhibitions like Salone del Mobile, and Fiera di Milano, were and still are the exhibitions where Chateau d’Ax annually presents its furniture collections as well as new interior design trends.
Task
"We open the doors to online" and start a long history of online promotion, SEO, and Social Media.
CHATEAU D’AX HAS TO START FROM SCRATCH IN AN ENVIRONMENT WHERE MANY BUSINESSES ALREADY SHINE.
Online and digital media presence was nonexistent until 2011
Challenges for digital media: before, there was only a presentation site not indexed in search engines, a site whose content was reduced to the presentation of the company and a few products.
It’s time for a change and new visions, strategies, and new channels of communication with the loyal audience.
There is a desire for a new audience to come into contact with the brand in other ways than the traditional ones.
In 2011, we begin a long history of SEO strategy. Subsequently, we adopt Social Media – Facebook and e-Mail Marketing for the brand positioning.
In the 9 years of partnership, our agency has contributed to the exponential growth of the brand, bringing value to the company with SEO optimization targeting audiences in:
– Italy
– Spain
– Belgium French
– Belgium Dutch
– Portugal
The decision to adopt SEO Search Engine Optimization for the Italian website marked a beginning for the online field, it was a kind of “pathbreaker”.
It was an excellent move for the company’s CEO Lucio Caroni, which brought major transformations, especially in the prospecting stage which in this field is done online, long before visiting a specific showroom, before going in-store.
Without knowing it, our Client wanted to be one of the TOMs (Top Of Mind) and our team had a huge contribution: Digital Marketing Strategy together with traditional promotion, has been decisive for Chateau d’Ax, it has managed to obtain the right positioning on the market and is a TOM on the Italian territory, Central and Eastern Europe.
The continuous evolution will make this brand one of the TOMs in its field, also in other continents.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.