Le Sac was created by the Attimonelli brothers, building on the block represented by their father’s experience who, already in the 1970s, used to produce some among the most sought-after bags like military satchels, a fashionable accessory of the time. The brothers started by opening their first shop in 1993.
In a very short time, they managed to become a point of reference as best retailers in Milan and throughout Italy.
But growth and success did not stop there: Indeed, Le Sac quickly consolidated its presence through a sales network that saw the opening of new shops throughout the greater Milan area. Finally, in 2005, the company opened its e-shop and started its journey on the Internet.
Task
Increase revenue on the Romanian market.
Starting from 0. In Romania, we are the trusted agency that launches the brand on the Romanian market.
– 25 Years of History le Sac Outlet Milan
– was founded in Milan. Attimonelli brothers opened the first store in 1993
– 2005 is launched the first e-commerce shop
– Followed by 45 retail outlet stores in Milan, online stores in Italy, Spain, France
– Commercializes the most famous brands of accessories and more: 1A Classe, Coccinelle, Bric’s, Piquadro, Eastpak, Timberland, Guess
– 2020 Devoratorii aka Digital Diggers, launches on the Romanian market the fashion brand Le Sac Outlet Milano.
The company’s strengths lie in the: omnichannel/omnichannel approach and the collaborations with top international brands.
Valuing the opportunities presented by the Romanian market will be the main focus, because
Le Sac, is “Able to amaze, every day.”
It will be considered an excellent brand opportunity, thus a successful launch campaign if a high ROI is achieved in a new and competitive market for Le Sac Company.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.