In the heart of Romania’s majestic landscapes, where ancient forests thrive and folklore stories echo through the trees, the gifted Alin Lazar embarked on a journey to create extraordinary masterpieces that would celebrate the essence of “Romanian Wood”.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.
To establish a trusted and prominent brand in the wood products industry, providing high-quality and sustainable wood solutions, we started by creating a compelling brand identity, developing a comprehensive marketing strategy, and effectively implementing it to drive brand recognition, customer engagement, and increased sales.
Brand Identity: We created a distinctive and memorable company logo and visual identity that reflects quality, sustainability, and the rich heritage of Romanian Wood craftsmanship.
#LOGO #TONE OF VOICE #BRAND NAME
#MARKETING PLAN #CONTENT STRATEGY #PPC CAMPAIGNS #SEO #SOCIAL MEDIA
Market Entry Strategy: The next step was developing a clear strategy to identify target markets, customer segments, and competitive positioning.
Digital Marketing Strategy: We then formulated a robust marketing strategy to leverage digital and traditional channels to raise brand awareness, engage customers, and drive conversions. This strategy includes content marketing, social media, SEO, and PPC (Paid campaign).
Highlighting the dedication to sustainable forestry practices and eco-friendly production methods, and aligning the brand with environmentally conscious consumers were some of the main themes of our launching campaigns.
And the story goes on with every wood & campaign that “comes to life”…
Alin’s journey remains an ode to the intrinsic connection between art and nature, where the symphony of Romanian wood resonates with the soul and tells the stories of an ancient land. His legacy endures in every piece that bears the mark of “Romanian Wood”.
Regulatory oneven an enterprises such she and the got the did attributing and pushed.
We currently have 36 active media campaigns across 24 projects.
A higher spacing and movements through an impactful email campaigns;
Creating a portfolio budgeting in a real time planning and phasing.