The Helios Quartz Group, a major international supplier of quartz glass processing and the manufacture of UV and infrared lamps since 1940 has a need for an online presence in the international markets.
Active on several continents with factories in Italy and Switzerland and offices in Asia, the USA, and South America.
In 2015, when Helios became our client, the online presence in online marketing was non-existent. The client had a specific request: to organically position the company in multiple languages for the related markets.
Task
The client had a specific request: to organically position the company in multiple languages for the related markets.
The Helios Quartz Group, a major international supplier of quartz glass processing and the manufacture of UV and infrared lamps since 1940 has a need for an online presence in the international markets.
Active on several continents with factories in Italy and Switzerland and offices in Asia, the USA, and South America.
In 2015, when Helios became our client, the online presence in online marketing was non-existent. The client had a specific request: to organically position the company in multiple languages for the related markets.
Our audit and our marketing strategy present opportunities for markets of interest and important expressions that will deliver business value online.
The service of SEO optimization targets the international market as well as some European markets (Italy, France, Germany, Portugal and Spain). Each sub-domain is optimized from a search engine optimization point of view, giving the company the top position in the main search engines, Google, as well as the secondary ones (Bing, Yahoo).
Over the years, the company’s website has ranked over
1000 keywords in Google.com, Google.it. Google.fr, Google.de, Google.pt, and Google.es, which characterize the product offering on the European and international markets.
The real impact of the optimization on the company was significant visits to the website from relevant prospects that generated an increase in leads, resulting in new partnerships.
Adapting quickly based on changing market dynamics and audience behaviours, using the right data and leveraging AI technology, we enhance the results by delivering highly targeted, relevant, and engaging content. Our team harnesses the power of artificial intelligence to supercharge a brand’s online presence.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.