SIT Immobiliare, a well-established real estate agency in Switzerland, specializes in high-quality property sales and rentals.
In 2011, they partnered with us to elevate their online presence.
Their objective was to amplify local visibility and engage clients more effectively by improving their website’s organic search rankings and optimizing their Google My Business presence. However, no longer an active client, our work with SIT Immobiliare laid a solid digital foundation for their business success in the following years.
Task
Their objective was to amplify local visibility and engage clients more effectively by improving their website's organic search rankings and optimizing their Google My Business presence.
Before our partnership, SIT Immobiliare faced the following challenges:
- Low Local Search Visibility: They struggled to achieve high rankings in Google’s organic search results for key real estate terms.
- Unoptimized Google My Business Profile: Their Google My Business listing wasn’t fully optimized, limiting local search performance and engagement with nearby prospects.
- Limited Online Engagement: Their digital presence mainly relied on organic traffic without an optimized SEO strategy, which limited new client acquisitions from online channels.
1. SEO Positioning
To address SIT Immobiliare’s goals, we implemented a comprehensive SEO strategy:
- Keyword Research: Identified high-value keywords that matched local search intent, such as “property rentals Lugano” and “real estate agency Switzerland.”
- On-Page SEO Optimization
- Technical SEO
2. Google My Business Optimization
We worked on maximizing SIT Immobiliare’s Google My Business profile to support local SEO:
- Profile Enrichment: Updated vital business information.
- Category and Services Tagging: Ensured the business showcased specific services.
Review Acquisition Strategy: Helped establish a review strategy.
Our work with SIT Immobiliare strengthened their search presence and provided a sustainable boost to their local visibility and client engagement.
The critical SEO foundations and Google My Business modifications we implemented persist in supporting SIT Immobiliare’s online visibility, allowing them to engage with their surrounding market effectively.
Adapting quickly based on changing market dynamics and audience behaviours, using the right data and leveraging AI technology, we enhance the results by delivering highly targeted, relevant, and engaging content. Our team harnesses the power of artificial intelligence to supercharge a brand’s online presence.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.