IPB este un concept al International Paper Business SRL care a facut primii pasi in lume in anul 2000.
“Am inceput ca un depozit de papetarie cu produse destinate birourilor dar foarte repede am inteles ce lipsea pietei din Romania,
apoi ne-am largit aria de papetarie astfel incat la momentul actual avem un portofoliu cu peste 30.000 produse, toate in acelasi loc, loc numit de clienti “Raiul Papetariei“.”
Task
Increase revenue on the Romanian market.
We open new horizons for the IPB Superstore, ONLINE and IN STORE office and stationery shop. Products from international brands (BIC, Giotto, Canon, Faber-Castell, tesa), aimed at the B2B & B2B public should register an increased popularity that will generate +100% revenue for the company.
Regardless of the objective to be achieved, the allocated budget cannot exceed 10% of the revenue.
“Don’t throw money out the window!”
So, part of the team is focused on strategy and achieving 100% revenue, and those with an Ebullient spirit for numbers and efficiency, optimise numbers and budgets in the star channel that will prove to generate the highest percentage of sales. We reach over 70% conversions generated from an online channel.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.