StarShinerS, with a unique fashion concept, is a Romanian brand appreciated by over 300,000 women in Romania and Europe.
Since 2008, customers can enjoy a new clothing collection every Friday, with over 100 clothing items.
Task
Sent by Granny, Bravo goes to a wedding.
The fierce competition of the last years in the fashion field, consumerism, and the dynamic behavior of users have generated different marketing ideas; a different brand awareness, and a fresh approach that brings into focus a cultural aspect of importance in Romania: weddings.
But how?
Mircea Bravo, the Romanian comedian known for his self-titled YouTube channel where he has amassed over 1.1 million subscribers, was “sent” to the wedding by his granny, Tanti Lenuța from Chinteni.
The originality, the familiar context with which the target easily identifies, the use of dialect, and the naturalness with which the scenario is created made the Brand Value campaign a real success. All rights are reserved mirceabravo.com
When Granny sends you to the wedding, how do things go?
The video is released around the time of the events; the script is brilliantly directed because at the end of the video, even Grandma – Tanti Lenuța from Chinteni, ends up shopping on starshiners.ro, because if you don’t make yourself beautiful Now, Then When?
The desire for a dress that makes every woman shine has no age. The jokes (even in dialect) are endless and the awareness touches the Stars; not in vain the name of the brand begins with “Star-ShinerS”.
The long-term “STAR” results of such a campaign are brand perception and brand equity, but immediate outcomes are not missing.
A different brand awareness, and a fresh approach that brings into focus a cultural aspect of importance in Romania.
We create an influencer strategy to nurture a strong community of loyal fans for the brand, using Product Integration, Storytelling, and Micro and Macro-Influencer Activation. The influencer’s unique voice and connection with their followers shape the success of a BRAND. Finding “Voices” that align with the brand’s values, and resonate with the target audience is our passion.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.