StarShinerS, Shop Fashion online and in-store. A unique Fashion concept, a Romanian brand appreciated by over 300K women in Romania and Europe with dedicated websites in Romania, Hungary, Italy, Spain, and the EU.
Task
Increase revenue on the Romanian market.
A well-known brand in Romania and Hungary must align its values with online customer demands.
The fierce competition in fashion, consumerism and dynamic user behavior in recent years have contributed to the need for change.
Brand stretching strategies, performance audits, presence in events such as UNTOLD, and involving bloggers with their own clothing collections, are just some of the projects we have been engaged in during the project.
We helped implement new online marketing channels that helped increase conversion rates, and website visits, and improve user engagement on the site and brand recognition.
Also, part of the marketing strategies drove customers from online to physical stores.
As an extra incentive for their audience, FARFETCH gives each creator an affiliate link to offer their followers a 10% off at checkout.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.