StarShinerS, Shop Fashion online and in-store.
A unique Fashion concept, a Romanian brand appreciated by over 300K women in Romania and Europe with dedicated websites in Romania, Hungary, Italy, Spain, and the EU.
Task
Increase revenue on the Romanian market.
A well-known brand in Romania and Hungary must align its values with online customer demands.
The fierce competition in fashion, consumerism and dynamic user behavior in recent years have contributed to the need for change.
We implemented a series of projects aimed at expanding the brand’s impact and attracting new customers:
• Brand stretching strategies to increase awareness and broaden the brand’s portfolio.
• Performance audits to identify and fix existing issues.
• Participation in major events, such as UNTOLD, to boost brand visibility.
• Collaborations with influential bloggers who launched their own clothing collections.
We also introduced new online marketing channels that contributed to:
• Higher conversion rates
• Increased website traffic
• Improved user engagement and brand recognition
Some of our marketing strategies were also designed to drive online audiences to physical stores, bridging the gap between digital and in-store experiences.
We turned influencers into authentic brand advocates by building genuine collaborations on Instagram and TikTok.
Each creator received a unique affiliate link and offered their audience a 10% discount, turning engagement into measurable sales.
This approach not only boosted conversions, but also strengthened brand loyalty and community connection.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.