Le Sac was created by the Attimonelli brothers, building on the block represented by their father’s experience who, already in the 1970s, used to produce some among the most sought-after bags like military satchels, a fashionable accessory of the time. The brothers started by opening their first shop in 1993.
In a very short time, they managed to become a point of reference as best retailers in Milan and throughout Italy.
But growth and success did not stop there: Indeed, Le Sac quickly consolidated its presence through a sales network that saw the opening of new shops throughout the greater Milan area. Finally, in 2005, the company opened it’s e-shop and started its journey on the Internet.
Task
Increase revenue on the Romanian market.
We start from scratch. In Romania, we are the trusted agency that launched the brand on the local market.
25 years of history – Le Sac Outlet Milano
Founded in Milan – The Attimonelli brothers opened the first store in 1993
2005 – Launch of the first online store
Rapid expansion – 45 outlet stores in Milan, plus online shops in Italy, Spain, and France
Portfolio of renowned brands – 1A Classe, Coccinelle, Bric’s, Piquadro, Eastpak, Timberland, Guess
2020 – Devoratorii aka Digital Diggers launched Le Sac Outlet Milano on the Romanian market
The company’s strengths lie in the: omnichannel/omnichannel approach and the collaborations with top international brands.
Valuing the opportunities presented by the Romanian market will be the main focus, because
Le Sac, is “Able to amaze, every day.”
It will be considered an excellent brand opportunity, thus a successful launch campaign if a high ROI is achieved in a new and competitive market for Le Sac Company.
Cross-Platform Optimisation and Personalisation are our tools to amplify brand visibility and boost conversions. Adapting to the ever-changing landscape of market trends and fluctuations in consumer behaviour is a challenge that inspires the development of fresh strategies.