The passion for education and the enthusiasm to help as many teachers, students and parents as possible, led to intense research and gave the customer the impulse to turn hard work and inspiration into a booming online store.
Very specialised business, with a complicated audience, always up to date with the legislation in the field and with all new elements.
We started off with a slight reluctance, the whole activity being based on conversions from offline, old-school actions: roll ups, presentations. If in the past these actions were enough, and the business was functioning well, now, the online environment is changing the public, even the specialised one. The business started to stagnate and it was time for a change!
Solution and results:
We started with SEO only, as the client was disbelieving in the powers of the online.
- The first interactions and conversions came quickly, there were major increases in the first 2 months.
- After the first online transactions, our client trusted the online environment.
- We started to approach other channels: AdWords, email marketing campaigns.
- Subsequently, we applied regular campaigns and posts on Facebook.