The passion for education and the enthusiasm to help as many teachers, students and parents as possible, led to intense research and gave the customer the impetus to turn hard work and inspiration into a booming online store.
Business very unsettled, with a complicated audience, always up to date with the legislation in the field and with all new elements.
On the road, I started with a little reluctance, the whole activity is based on conversions from offline actions, old school: roll ups, presentations. If in the past these actions were sufficient and the business was working well, now the online environment is changing the public, even the unsaved. Business started to stagnate and then it was time for a change!
The solution and results:
As the client is not confident in the powers of the online, we started with SEO only.
- The first interactions and conversions were not delayed, there were major increases in the first 2 months.
- After our first online transactions, our client trusted the online environment.
- We have started to approach other channels: AdWords campaigns, email marketing campaigns.
- Later I applied regular campaigns and posts on Facebook.