Farfetch | # INFLUENCER CAMPAIGNS

All case studies / INFLUENCER CAMPAIGNS/ Farfetch

Types

Influencer Marketing

Implemented in:

2022 - 2023

Starting Point

F A R F E T C H
Farfetch is a luxury fashion online platform that connects shoppers with a wide range of high-end fashion products from boutiques and brands worldwide. Founded in 2007 by José Neves, Farfetch operates as an e-commerce marketplace.

Goal

By zeroing in on high-performing creators and top leading Romanian fashion Influencers, the company planned to nurture a strong community of influential fans who share their brand affinity with engaged audiences. The main goal is to increase revenue on the Romanian market.

Execution

We worked with creators of all sizes; the program deploys creators on multiple social media platforms but focuses primarily on Instagram & TikTok creators who can reach an audience in the 18 - to 40-year-old age range.
As an extra incentive for their audience, FARFETCH gives each creator an affiliate link to offer their followers a 10% off at checkout.