Transart is company which develops SaaS systems and business environment solutions. With a market presence of over 21 years, Transart offers its ERP, SFA, WMS, CRM, BI and other integrated solutions to customers from more than 35 countries. Their customer portfolio includes both emerging companies and established ones such as Heineken, Mars or A&D Pharma.
Transart has rebuilt its main webpage and developed the landing pages for its products: ERP, WMS, SFA.
This is the moment when our team put its mark on the project. One of the challenges was developing a strategy meant to bring leads with decision-making power in the B2B area.
Solution and results
Our first challenge in the optimization process was the technical language.
- Reconstructing the website – The website was restructured, as well as the content and the way of communicating all the benefits Transart offers its customers.
- Developing 3 new websites – Starting in 2017, three new websites were developed and promoted. Each of these websites individually displays Transart’s solutions for ERP, SFA and WMS and their benefits, while the integrated solutions are still highlighted on the main website.
- Organic efficient positioning - Transart holds hundreds of first page placements for hundreds of specific key words. Their number is increasing year by year.
- PPC - PPC campaigns have managed both to advertise the Transart brand and to attract valuable leads.