An out-of-town online store aimed to have customers throughout the country, both in the B2B and B2C areas. The products sold are mostly refurbished servers and workstations, laptops, monitors, but also other hardware components: processors, graphics cards, RAM memories.
Increasing the organic and implicit traffic of sales for specialised product categories, where the customer has the best stocks, the most offers, the best margin: workstations and servers.
Increasing the number of visitors by subcategories, manufacturers and products, so that we generate more traffic, more sales and obtain a better conversion rate.
Solution and results:
- The team mainly focused on the SEO strategy side, On-Site and Off-Site optimisation actions, website improvement suggestions and on the entire user experience on the website.
- The client also contributed to the SEO success, being open-minded, open to improvement suggestions for the website and focused on business development.