With its unique fashion concept, StarShiners is a Romanian brand appreciated by over 300.000 women throughout Romania and Europe. Since 2018, customers have enjoyed a new collection of over 100 items on every Friday.
A national brand which needed integrated campaigns, in line with current online demands.
Fierce competition in the fashion industry over the past years, consumerism and the dynamic behaviour of consumer have all contributed to the need for a change.
Solution and results:
- A global approach to the entire business, the team suggested new channels, leaving behind some old ones which did not perform as expected.
- 8 new channels have been implemented in the last year, which contributed to the increase of the conversion rate and the online visits, the improvement of user engagement on the website, and branding.