Romania and Rome Meet at the 2024 B-CAD Expo
The B-CAD “Building, Construction, Architecture, and Design” Convention occurred in Rome from October 31 to November 2. It was organized by Creative Home and Creative Transylvania, two organizations that bring together innovative and talented Romanian businesses to promote excellence in architecture, design, and construction.
Iulia Schnecker, a representative of the Romanian Embassy in Italy, celebrated the occasion and underlined the value of official assistance in promoting Romanian companies globally.
Under the guidance of Lucian Pop from Creative Home, well known for his efforts to identify innovative and creative businesses, commercial partnerships emphasizing Romania’s strengths and originality have been established, providing high- quality Romanian enterprises access to the global market.
Creating connections between Romanian businesses and global markets is crucial. “Only by working together can we show Romania’s worth and uniqueness” Lucian Pop underlined.
From “Idea” to Rome
Romanian Wood, a Romanian company that encourages superior woodworking and eco-friendly design, was one of the noteworthy attendees.
Alin Lazar, the founder of Romanian Wood, said, “By taking part in B-CAD in Rome, we have created a bridge between Rome and Romania, demonstrating that Romanian creativity can shine on any international stage.”
Romanian Wood’s success can be attributed only to its skill and original idea of repurposing wood, which it calls “Wood
Comes to Life.” This concept was made possible by the assistance and knowledge of our agency. Our team supported every stage of Romanian Wood’s brand development, from concept and strategy to website implementation, design, naming, and logo.
“We are honored to see how a brand we have supported from the very beginning is finding its place in the international market” said our representative.
